ArcRoyal recognised the branding of their marketing collateral had become fragmented over time and needed realigning. After auditing, we took some elements of their existing identity, which were familiar and still relevant to ArcRoyal customers and incorporated them into the new style. We redesigned all their product brochures with a consistent brand template. We opened up the image sizes and designed a cleaner more interesting text style-sheet. This new branding look was also continued into digital and video media.
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