Irish Dog Foods

services provided

Advertising Campaign, Graphic Design, Product Brochure,
Point of Sale, Direct Mailing Campaign, Marketing Material

Irish Dog Foods (IDF) produce wet and dry pet foods for the Irish and European marketplaces. They produce high quality own label products for some of Europe’s largest retailers.

Our Input


When IDF were showcasing their premium quality food range into
the continental European market place, they needed to make a bold brand statement. With the help of German photographer Tobias Schult, we created the “human dog family”.  These unusual characters were seated at a silver-service dining table in front of premium cuts of rib
beef below the provocative tagline.  This humorous theme emphasized the premium quality of the product and was employed right throughout the launch collateral.

+353 1 840 6225

12 Seatown Business Campus,
Seatown Road, Swords, Co. Dublin

K67 E670


© Shape Branding 2020

Registered in Ireland Number: 425976

Website designed and developed by Shape Branding