Call us: +353 1 840 6225

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Brand Consultancy

Growing Your Sales. Building Your Brand.

Your brand is completely different to everyone else’s (or should be), and so are your challenges.

•  Launching a product or service?

•  Sales under pressure?

•  Discounting to compete?

•  Brand just not working?

•  Competitors growing faster?

•  Identity looks stale and boring?

Are you experiencing any of the following?

Most companies face one or more of these issues when they don’t
have a planned brand strategy.  That’s where we come in.

Building successful and valuable brands is our specialty.

Whether it’s our premium BrandRoute programme or any combination of our individual services, we’ll help you build a strong and valuable brand.

BrandRoute

The complete brand-building programme

phase

phase

phase

outcome

outcome

outcome

Evaluate
Your Brand

Develop
your strategy

Execute Your
Brand Plan

Brand audit report

Brand strategy plan

Brand guidelines

Analyse the
current status

Shape your
brands future

Activate
your brand

Recent performances

Internal perceptions

Customers experience

Other stakeholders opinions

Your marketing systems

Map your brand strengths

Weaknesses or inconsistencies

Assess your competition

Where you want to go

What you need to do

Differentiate your brand

Specify your new position

Define your core elements

Blueprint for how your brand
will achieve its new position

Create your visual identity

Produce your customer touchpoints

Generate your brand manual

Bring all your people on board

Launch & marketing activity

Maintenance & protection
of your brand

01

02

03

Individual Brand Services

Not every brand requires a BrandRoute programme.  Each of our individual Brand Services will boost the condition of your brand and provide a real means for growth.

 

Exploratory Brand Check: A tight audit of your current brand image as it relates to all your stakeholders.  What you think is important. What they think is critical.

Brand Localisation: We help you adapt your brand to new local markets, taking into consideration environmental, language, behaviors, customs and cultures. The right balance between standardisation and localisation.

Marketing Systems Audit: A check of all your on and offline marketing touchpoints for consistency and message effectiveness.  Is your marketing spend being optimised? What you need to do to make sure it is.

Brand Identity Design: The creation of the visual and aural elements of your brand. Naming, logo, symbols, tagline, colours and guidelines.  A strong visual identity underpins a strong brand.

Brand Architecture: Analysis of the structure & relationship between the brands within your business. This activity will highlight any missed issues or growth opportunities.

Brand Touchpoints Creation: It’s crucial every point of contact your customer has with your brand is consistent. We help you map and create each touchpoint to reinforce your brand messaging.

Brand Differentiation & Positioning: A mini programme to help you grow your profitability by distinguishing your brand. Differentiation creates customer value and loyalty. If you’re not different, you’re a commodity.

Brand Maintenance & Protection: Brand building is a constant process. Our programme ensures the standards of your brand are continually implemented by your team and reinforced in your customers’ hearts and minds.

Getting Started – What Happens Now?

1

Call to talk with one of our brand consultants.

2

If we can help, we’ll arrange a no-obligation consultation to explore your situation and objectives.

3

We give you a fixed-price quote with detailed deliverables.

4

We swing into action and present you with a scheduled plan to complete your brand development project.

If you want to build a better brand,
call us on: +353 (1) 840 6225

+353 1 840 6225

UPLOAD LARGE FILES

12 Seatown Business Campus,
Seatown Road, Swords, Co. Dublin

K67 E670

© Shape Branding 2017

Registered in Ireland Number: 425976

Website designed and developed by Shape Branding

phase

Evaluate
Your Brand

01

Analyse the current status

outcome

Brand audit report

Recent performances

Internal perceptions

Customers experience

Other stakeholders opinions

Your marketing systems

Map your brand strengths

Weaknesses or inconsistencies

Assess your
competition

phase

Develop
your strategy

02

Shape your brands future

outcome

Brand strategy plan

Where you want to go

What you need to do

Differentiate your brand

Specify your
new position

Define your
core elements

Blueprint for
how your brand
will achieve its
new position

phase

Execute Your
Brand Plan

03

Activate your brand

outcome

Brand guidelines

Create your visual identity

Produce your customer touchpoints

Generate your
brand manual

Bring all your people
on board

Launch &
marketing activity

Maintenance &
protection of your brand