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"We Need Expert Help With Our Brand" 

   We want to:

  • communicate better

  • bring clarity to our brand

  • reposition for growth

  • successfully launch a new product

  • expand into new markets

  • fix our underperforming brand

  • sell our business for a better price

Sound Familiar?

Customers in Branded Retail Shopping Environment

“Your brand is not what you say it is. It’s what they say it is. So let’s make sure they’re saying the right things"                                                                                                                                                                                       Stephen Murphy - CEO SHAPE


No two brands are the same, just like no people are the same. Each has its own strengths, personality and challenges. That's why we customise our services around your unique requirements.  Whether it's a full 360° brand development programme or you'd prefer to concentrate on a specific element of your brand, we’ve got a perfect solution for you:

1/ BrandRoute

BrandRoute™ is SHAPE’s 360° brand development programme. It is the roadmap that will take your brand from where it is today to where it will succeed in the future. This is our premier service and is perfect for developing existing and new brands. 



  • Performance

  • Research

  • Perceptions

  • Experience(CX)

  • Marketing

  • Touchpoints

  • Competition

  • Reputation




  • Vision

  • Positioning

  • Image

  • Personas

  • Differentiation

  • Growth path

  • Brand drivers

  • Blueprint




  • Identity

  • Touchpoints

  • Guidelines

  • Onboarding

  • Launch activity

  • Standards

  • Management

  • Maintenance


2/ Individual Development Services

Also known as our 'a la carte' brand services.  All brands are at different stages in their lifecycles and will have different challenges. Not all will require a comprehensive BrandRoute™ programme.  Your brand may only require one or two of our services.  Talk with one of our consultants, and we can advise on the most appropriate solution for you.

Customer Experience

(cx) Mapping

An end-to-end examination of your customers' journey through your business. Finding out what their experience is, versus what you believe it to be.



Creating an evidence-based, structured plan to develop your future brand and drive your long term profits.



Adapting your brand for local markets,  considering environment, language, customs and cultures. The right balance of standardisation and localisation.

Brand Identity


Creating the visual and aural elements of your brand. Naming, logo, tagline, colours and guidelines.  A strong and consistent visual identity underpins a strong brand image.


Brand Check

A tight audit of your current brand image as it relates to your audience. Find out how your customers really perceive your brand. What you think is important. What they think is critical.

Competitor Audit

Investigating how your competitors are performing.  What are their strengths and weaknesses?  Where are they positioned and how can you outperform them in the future.



An analysis of your on and offline marketing touchpoints for clarity, strength and consistency of message.  Is your marketing spend being optimised?

Brand Architecture

An objective review of the structure & relationship between the brands within your business. This exercise will highlight issues or growth opportunities for your portfolio.

Just what is "Brand Development"?

Brand Development Definition:

“The process of improving a brand or improving customers' knowledge and opinions of a brand” – Cambridge Dictionary

The dictionary pretty much nails it.  At SHAPE we help you to see your brand from your customers point of view. Brand development means creating a compelling image and reputation that they will want to buy again and again.

Times Square Branded Billboards
Female Designer at her computer Screen

Challenges we love:

 - Brands that need fixing

 - New Brands 

 - Brands that are ready to grow

 - Brands expanding into new markets

 - Brands looking to reposition

 - Underperforming brands

Branded Restaurant Interior

As a brand owner or someone with brand responsibility, you want to get it right, first time. From years of experience, we’ve refined and organised our brand development services, so nothing is left to chance.  The roadmap we build for you is based on collaboration, experience, know-how and sound commercial principles. 

Whatever your brand challenge, our development team have most likely seen it before. Please feel free to call us now on 01 8406225, and we can chat about your brand straight away or continue browsing our website to find out more about how we can help you.

Brands That Lack Clarity Are Hard To Engage With

If your audience doesn’t understand what you do and what you stand for, they won’t buy from you. If you don’t understand your brand, you’ll find yourself going around in circles, not knowing how to communicate. Invariably you’ll send mixed messages and waste marketing money whilst damaging your brand. To get clarity and focus on your brand, call us now, or fill out our contact form and we’ll arrange a consultation with you.

Find out how we can help your brand

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