“We Need Help With Our Brand”
This is how most of our client conversations begin. Usually followed by one of these statements:
We want to:
rebrand our business
get clarity on our brand
reposition and grow our sales
launch a new product or extend our range
expand successfully into new markets
fix our underperforming brand
sell our company for a better price
“Your brand is not what you say it is. It’s what they say it is. Let’s make sure they’re saying the right things" Stephen Murphy - CEO SHAPE
No two brands are the same, just like no people are the same. Each has its own strengths, personality and challenges. That's why we customise our services around your unique requirements. Whether it's a full 360° brand development programme or you'd prefer to concentrate on a specific element of your brand, we’ve got a perfect solution for you:
BrandRoute™ is SHAPE’s 360° brand development programme. It is the roadmap that will take your brand from where it is today to where it will succeed in the future. This is our premier service and is perfect for developing existing and new brands.
2/ Individual Development Services
Also known as our 'a la carte' brand development services. Every brand is at a different stage in its lifecycle and will have different challenges. Not all will require a comprehensive BrandRoute™ programme. Your brand may only require one or two of our services. Talk with one of our consultants, and we can advise on the most appropriate solution for you.
An end-to-end examination of your customers' journey through your business. Finding out what their experience is, versus what you believe it to be.
Creating an evidence-based, structured plan to develop your future brand and drive your long term profits.
Adapting your brand for local markets, considering environment, language, customs and cultures. The right balance of standardisation and localisation.
Creating the visual and aural elements of your brand. Naming, logo, tagline, colours and guidelines. A strong and consistent visual identity underpins a strong brand image.
A tight audit of your current brand image as it relates to your audience. Find out how your customers really perceive your brand. What you think is important. What they think is critical.
Investigating how your competitors are performing. What are their strengths and weaknesses? Where are they positioned and how can you outperform them in the future.
An analysis of your on and offline marketing touchpoints for clarity, strength and consistency of message. Is your marketing spend being optimised?
An objective review of the structure & relationship between the brands within your business. This exercise will highlight issues or growth opportunities for your portfolio.
Just what is "Brand Development"?
Brand Development Definition:
“The process of improving a brand or improving customers' knowledge and opinions of a brand” – Cambridge Dictionary
The dictionary pretty much nails it. At SHAPE we help you see your brand from your customers point of view. Brand development means creating an image and reputation over time that they will want to buy again and again.
As a brand owner or someone with brand responsibility, you want to get it right, first time. From years of experience, we’ve refined and organised our brand development services, so nothing is left to chance. The roadmap we build for you is based on collaboration, experience, know-how and sound commercial principles.
Whatever your brand challenge, our development team have most likely seen it before. Please feel free to call us now on 01 8406225, and we can chat about your brand straight away or continue browsing our website to find out more about how we can help you.
Challenges we love taking on
- Brands that need fixing
- New Brands
- Brands that are ready to grow
- Brands expanding into new markets
- Brands looking to reposition
- Underperforming brands
Brands that lack clarity
are hard to engage with
If your audience doesn’t understand what you do and what you stand for, they won’t buy from you. If you don’t understand your brand, you’ll find yourself going around in circles, not knowing how to communicate. Invariably you’ll send mixed messages and waste marketing money whilst damaging your brand. To get clarity and focus on your brand, call us now, or fill out our contact form and we’ll arrange a consultation with you.