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Client
Compass Club
by Coillte
Services
Brand Consultancy Brand Development, Advertising - Press & Radio, Photography, Art Direction, Graphic Design
Compass Club, an initiative by Coilte that gets kids to swop 'screen-time’ for playtime in the country’s forests. It’s all about getting kids into the great outdoors, specifically into Coillte’s forests and woodland areas across the country. Compass Club hold after-school courses, Summer and Easter camps. Fun activities include shelter-building, scavenger hunts, survival skills, map-reading and marshmallow-toasting.
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Following a competitive tender, Shape Branding were chosen to work with us to develop our new Kids Outdoor Activities consumer brand. They brought great passion, insight and ideas to the table and helped us greatly in capturing the essence of what we’re about while developing of our brand. Consumer reaction has been very positive so far and we’re growing our presence and awareness nationally, ably assisted and guided along this journey by Shape Branding. One standout thing was their management of and engagement with focus groups to really distil the insights and that work will contribute both short term and long term to our business. A great team to work with!
Shane Stafford, GM
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