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Client

McCarthy's

Irish Whiskey

Services
Branding, Logo Design, Packaging, Brochure Design

McCarthy's believe that an exceptional whiskey is born of an exceptional journey and this is their first stage in that journey.  Driven by a huge surge in consumer interest, Irish whiskey is experiencing an unparalleled renaissance. It is now the fastest-growing spirit in the world, an accolade it’s held since 1990

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“We commissioned SHAPE Brand Development to help us create the McCarthy’s Irish Whiskey brand from scratch. We worked closely with Sharon’s team on the brand image we wanted to develop, and the new identity and packaging they delivered surpassed our highest expectations.  These guys know their stuff! We would have no hesitation in recommending SHAPE for any brand development work.”

Mark Forman, Director & Founder

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